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Director of Marketing and Communications

Posting Details

Position Information

Job Title Director of Marketing and Communications
Department Glasscock School of Continuing Studies
Full Time/Part Time Full-Time
Requisition Number S18160
Open Date 10/25/2017
Close Date
Salary Information

Salary Commensurate with Experience and Qualifications

Work Schedule

Regular business hours Monday through Friday. Occasional evening or weekend work could be needed during periods of peak activity. Some domestic travel to conferences also could be needed.

Benefits Eligible Yes
Eligible for Overtime No
Position Summary

The Director of Marketing and Communications leads marketing and communications for the Glasscock School of Continuing Studies (GSCS). This entails collaborating with the Dean and senior leadership team on strategic marketing planning and overseeing the implementation of school-wide branding, marketing, and communication initiatives that promote the mission, educational programs, and activities of the school. This position is supervisory as well as hands-on and includes management and oversight of integrated marketing campaigns involving print and digital collateral. The director spends significant time conducting data-driven, strategic planning and monitoring the effectiveness of marketing campaigns and expenditures. The director also serves as a primary liaison with the press, both within the University and through external sources, and manages external contracts and consultants.

Education Required Bachelor's Degree
Concentration / Degree Type

Marketing, journalism, English, communications or related field.

Substitution for Education Requirement

Experience may not be substituted for the education requirement.

Education Preferred

An advanced degree.

Experience Required 8 years
Type of Experience

- Minimum of five years of professional leadership experience in marketing, communications, publications, public relations, or related field.
- Minimum of five years of supervisory experience leading a marketing or communications team.
- Significant, recent experience in web site development, ongoing web oversight, and search engine optimization and analytics.
- Five years of experience in promotional and/or journalistic writing and editing for publications.
- Demonstrated interest in lifelong learning.

Substitution for Experience Requirement

Education may not be substituted for the experience requirement.

Experience Preferred

- Experience in a university environment.
- Experience in a nonprofit organization.

License/Certification Required

Not indicated.

License/Certification Preferred
Skills Required

- Strategic and analytical thinker.
- Demonstrated ability with campaign development, implementation, monitoring, evaluation, and analysis
- Experience developing, managing, and analyzing marketing budgets and then evaluating return on investment of marketing campaigns and making recommendations for future efforts.
- Strong experience developing, implementing, and analyzing integrated marketing campaigns utilizing marketing automation tools.
- Experience developing and implementing web strategy and optimization.
- Demonstrated ability to develop, oversee and execute print and digital marketing strategies and materials including successful brand development and implementation.

- Demonstrated leadership skills.
- Outstanding collaborative skills, including demonstrated expertise in consensus-building and fostering strategic relationships.
- Experience working proactively as part of a creative, cross-functional team.
- Strong supervision, team building and management skills to hire, train, supervise, motivate, mentor, evaluate, and support development of marketing team.
- Ability to work collaboratively and independently with minimal supervision.
- Flexibility to adapt as the school grows and the ability to thrive and lead in an ever-evolving work environment.

Project Management
- Demonstrated strengths in project management including excellent attention to detail and record-keeping skills.
- Excellent organizational and time management skills in a fast-paced environment and ability to work on multiple tasks and a variety of projects simultaneously.
- Outstanding judgment.
- Experience negotiating, reconciling, and setting multiple priorities; follow through on multiple tasks, and meet strict deadlines with minimum supervision.
- Experience effectively managing external contracts and consultants.

Communication and Public Relations
- Excellent oral and written communication skills.
- Strong creative vision and storytelling ability.
- Excellent skills in writing, editing and generating or overseeing the creation of web, print, video, and other content.
- Expertise in developing and implementing organizational communication plans.
- Public relations skills in order to interface with internal and external media.
- Strong interpersonal skills.

Skills Preferred

- Knowledge of and familiarity with desktop publishing, Adobe Creative Suite software, search engine optimization (SEO), content management systems (CMS), and customer relationship management systems (CRM).

Internal / External Contacts

Within the University: Daily contact with the Dean and program directors. Occasional contact with instructors who teach GSCS courses, Public Affairs representatives for news media, marketing, and community relations activities, GSCS advisory board members, and other stakeholders.

Outside the University: Frequent contact with vendors who handle print production, mail fulfillment, web development/design, CMS, CRM, SEO, online registration and media buy. In addition, includes meetings with advertising representatives. Occasional contact with news media business representatives, marketing representatives of co-sponsoring organizations and the general public.

Physical Demands

Ability to lift up to 20 lbs.

Working Conditions

Non-smoking environment.

Occasional evening and weekend work.

Occasional travel.

Security Sensitive Yes
Special Instructions to Applicants
Quick Link for Posting

Job Duties

Description of Job Duty

- In consultation with the Dean, senior management team and departmental staff, directs the development and implementation of the long-term, strategic plan in marketing and communications for the Glasscock School of Continuing Studies. The strategic plan will set out objectives for each program area of the school and articulate an integrated marketing strategy (digital, web, marketing automation, and print) to achieve those objectives. The plan will also include school-wide brand standards.
- In consultation with the Dean and program directors, develops and recommends the annual marketing budget for eight programs and general brand awareness marketing for the Glasscock School of Continuing Studies. Tracks the annual advertising and promotional budget, including spending by outside agencies and vendors. Evaluates return on investment and adjusts spending to remain on budget.
- Responsible for website strategy and optimization. Regularly monitors user data for the school’s website to ensure it is optimized for web searches.
- Manages the school’s digital strategy. Monitors data from social media campaigns and adjusts spending on campaigns based on outcomes.
- Applies metrics to determine the effectiveness of marketing efforts and spending and then applies that data to improve strategy.
- Establishes, manages, and contributes to an editorial calendar for all content marketing and communications.
- Develops and implements an annual, strategic, special events calendar. Oversees the execution of the marketing component of appropriate special events.

Percentage of Time 40
Description of Job Duty

- Provides proactive leadership to the marketing team in order to capitalize on the full potential of this staff. Hire, train, supervise, motivate, mentor, evaluate and support the development of the marketing team. Ensures that marketing team is stimulated, motivated and guided to contribute fully to the mission, vision, goals and objectives of the Glasscock School. Recommends training opportunities to make sure the team’s skills are current. Empower employees to identify innovative approaches to enhance organizational performance.
- Manages the marketing team in ensuring the implementation of quality advertising and promotional plans, website content creation, and effective execution of marketing tools such as SEO, CRM, and marketing automation. Ensures all deliverables are on brand, completed within the projected budget, and meet program deadlines. Leads the analysis of marketing campaigns and makes recommendations for future campaigns based on performance.
- Manages all external consultants and contractors. Builds strong relationships with all external vendors, and ensures that deliverables are met.
- Ensures effective integration of the Glasscock website and the external registration system.
- In collaboration with the Dean, senior management team and departmental staff, directs market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues.
- Evaluates the need for external vendor contracts in areas such as search engine optimization, market research, advertising words, web site development, and extensive data analysis projects, and makes recommendations to the Dean. Manages all external vendor contracts and relationships.
- Oversees the study of alternative approaches to marketing, giving careful and thoughtful consideration as to using outsourcing options.
- Develops and maintains a strong, collaborative relationship with the senior management team, GSCS staff, contractors and vendors.
- Keeps current on industry marketing trends.

Percentage of Time 40
Description of Job Duty

- Develops and implements organizational communication plans.
- Manages and contributes to school communications, individual program area content marketing, and major publications. Develops and contributes to the creation and implementation of the school’s integrated marketing strategy through creative vision and storytelling.
- Responsible for continuous communication with Dean and senior leadership regarding implementation and execution progress of the marketing strategic plan.
- Acts as lead public relations officer, serving as primary liaison with the press. Responsible for relationships with Rice media staff and external press contacts. Identifies potential media stories and brings them to the attention of Rice’s Public Affairs department.
- Creates reports to present to the advisory board and external agencies.

Percentage of Time 20

Applicant Documents

Required Documents
  1. Cover Letter
  2. Resume
Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have a bachelor's degree or higher in marketing, journalism, English, communications or a related field?
    • Yes
    • No
  2. * Do you have eight or more years of experience that includes at least five years of professional leadership experience in marketing, communications, publications, public relations, or related field, as well as five years or more years of supervisory experience leading a marketing or communications team and experience in promotional and/or journalistic writing and editing for publications?

    (Open Ended Question)

  3. * Do you have significant, recent experience in web site development, ongoing web oversight and search engine optimization and analytics?

    (Open Ended Question)