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Assistant Athletic Director - Marketing

Posting Details

Position Information

Job Title Assistant Athletic Director - Marketing
Department Athletics
Full Time/Part Time Full-Time
Requisition Number S18244
Open Date 12/22/2017
Close Date
Salary Information

Salary Commensurate with Experience and Qualifications

Work Schedule

Monday through Friday, 8 a.m. to 5 p.m.
Nights and weekends as event schedules require.
Some travel may be required.

Benefits Eligible Yes
Eligible for Overtime No
Position Summary

The Assistant Athletic Director of Marketing will play an integral role in driving revenue and attendance for the Department of Athletics, as well as serving as guardian of the Rice Athletics brand. Under the guidance of the Associate AD for Revenue Enhancement, this role is responsible for creating a Rice Athletics marketing strategy and plan and leading a team to execute against this plan.

This position has lead responsibility for marketing including game presentation, special events and promotions, digital marketing, advertising, and advertising implementation for football, in addition to leading other marketing team members who do the same for other sports. Along with the marketing, branding, ticket sales, sponsorship and communication staff, this individual will be responsible for increasing attendance and revenue, creating a positive and exciting game day atmosphere, increasing fan engagement and furthering the brand of Rice Athletics.

This position will work with video services team to develop new ways to entertain fans and promote brand consistency through video and other mediums.

This position will also act as liaison for the Athletic Department with the Marching Owls Band (MOB) and spirit squads.

Finally, this position will serve as an on-campus and community partner to ensure that Rice Athletics is a highly visible assets to our local community

Education Required Bachelor's Degree
Concentration / Degree Type

Marketing, communications, journalism, public relations or related field.

Substitution for Education Requirement

Experience may not be substituted for the education requirement.

Education Preferred

Master’s degree preferred in marketing, communications, public relations, sports administration or related field.

Experience Required 3 years
Type of Experience

Experience in the sports marketing field with experience developing marketing plans to drive attendance.

Substitution for Experience Requirement

Education may not be substituted for the experience requirement.

Experience Preferred
License/Certification Required
License/Certification Preferred
Skills Required

- A thorough knowledge of sales, marketing and promotions.
- Strong written and verbal communication skills. The ability to communicate effectively with a diverse population and strong interpersonal skills.
- Ability to think strategically and creatively, balance multiple priorities, adjust
to changing circumstances, organize time efficiently and remain attentive to
- Ability to lead, manage, and motivate marketing team.
- Strong work-ethic and self-motivated.
- Ability to learn quickly.
- Comfortable with ambiguity.
- Ability to work well in teams and collaborate with diverse constituents.
- Passion for the scholar-athlete cause.
- Ability to communicate with coaching staff effectively.
- Graphic design ability with knowledge with Adobe Photoshop and InDesign or
other graphics software programs

Skills Preferred

Video creation and editing capabilities

Internal / External Contacts

- Fans and Ticket Holders
- University Staff and Coaches
- Students
- Student-Athletes
- Sponsors
- Community Groups

Physical Demands

Ability to stand for long periods of time.
Ability to work outside in varying weather conditions.

Working Conditions

Monday through Friday with many nights/weekends for athletic events. Must be able to work athletic events after work hours and on weekends. Some travel may be required.

Security Sensitive Yes
Special Instructions to Applicants
Quick Link for Posting

Job Duties

Job Duty Name Other
Description of Job Duty

- Comply with all Rice University, Rice Athletics, Conference USA, and NCAA rules and regulations.
- Other duties as assigned.

Percentage of Time 5
Job Duty Name Game Day Marketing Operations and Fan Development
Description of Job Duty

- Manage game day marketing operations and promotions at Rice sports, enhancing game day atmosphere and fan experience by executing game day scripts, organizing presentations and groups, coordinating spirit groups with the video board and managing in-game elements.
- Organize and execute game day contests and entertainment by booking all entertainment, developing contests and executing all items on game day.
- Lead marketing team to achieve these duties.

Percentage of Time 25
Job Duty Name Marketing and Promotions
Description of Job Duty

- Develop and execute marketing plans, including advertising and promotion, which are designed to meet the department’s goals for revenue and attendance.
- Oversee the development and execution of the Kid’s Club promotional plan, including advertising, promotion and member acquisition.
- Oversee the Development and execution of the student promotional plan, including advertising and promotion, which are designed to meet the department’s goals for student attendance and participation.
- Generate new revenue through the sale of tickets as the liaison for specific athletic events tied to home games (i.e. Youth Clinics, Educational groups, additional pre/post game events, etc). This may include direct solicitation of contacts for these specific groups via phone, meetings and electronic messaging.
- Develop and design select marketing sales/promotional materials including
marketing fliers, email campaigns and select social media aspects.
- Lead marketing team to achieve these duties.

Percentage of Time 70

Applicant Documents

Required Documents
  1. Cover Letter
  2. Resume
Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Do you have a bachelor’s degree in marketing, communications, journalism, public relations or related field?
    • Yes
    • No
  2. * Do you have three years of experience in the sports marketing field with experience developing marketing plans to drive attendance?
    • Yes
    • No